基于在线课程的课程思政建设研究——以《网络营销》课程为例

Course Ideological and Political Teaching Design Based on Online Courses——Taking the Course"Network Marketing"as an Example

结合《网络营销》在线课程对在线课程思政教学设计和资源呈现方式以及效果追踪等方面做了实践研究,在线课程应按照:理解知识点、思政元素解读、思政元素内涵与本知识点的联系、思政元素拓展应用等环节展开教学设计。在思政元素嵌入课程教学内容中、思政元素独立于课程内容之外两个方面阐述了在线课程思政的呈现方式,通过在线学习数据、思政题目正确率、网络调查问卷等手段实现在线课程思政的效果追踪。

Combined with the online course of"Network Marketing",this paper makes a practical research on the ideological and political teaching design,resource presentation and effect tracking of online course.The teaching design of online courses should be carried out in accordance with the following aspects:understanding the knowledge points,interpreting the ideological and political elements,connecting the connotation of the ideological and political elements with the knowledge points,and expanding the application of the ideological and political elements.The presentation of ideological and political elements in online courses is illustrated in two aspects:the ideological and political elements are embedded in the course teaching content,and the ideological and political elements are independent of the course content.Through the online learning data,the correct rate of ideological and political questions,network questionnaire,and the ideological and political effect tracking online courses can be achieved.