政策工具视域下中国大型体育场馆政策文本之量化分析——以国家体育总局等八部委联合颁布《意见》为例

Quantitative Analysis of Large-scale Stadiums in China Policy Texts from the Perspective of Policy Tools:Taking the Opinions Jointly Issued by the State General Administration of Sports and Eight Other Ministries and Commissions as an Example

对国家体育总局等八部委联合颁布的《关于加强大型体育场馆运营管理改革创新提高公共服务水平的意见》文件中的内容条款进行了逐一量化分析,研究发现:三种类型的政策工具运用不平衡,需求类政策工具偏少而环境类政策工具过多,供给侧政策工具内部使用不平衡,具体表现为策略性政策过多,未能充分挖掘市场需求、发挥市场场馆服务采购和外包的内在活力,现有体育场馆建设和改造中的咨询服务和数字化科技支持明显不足。为此,建议弥补需求型政策工具在场馆产业链条各环节中运用不足的基础上,适当削减环境型政策工具中的策略性政策,平衡供给型政策工具中的相关条目,在大型体育场馆服务中加大数字化科技创新力度,加强网络销售与远程预约等消费环节的规划。

Using the content analysis method to quantitatively analyze the contents and clauses in"Opinions on Strengthening the Reform and Innovation of Operation and Management of Large Sports Venues and Improving the Level of Public Service",it is found that the three types of policy tools are unbalanced in use,with less demand policy tools and more environmental policy tools,and the internal use of supply-side policy tools is unbalanced.Specific performance is influenced by too many strategic policies,failed to fully excavate the market demand,play the market stadium service procurement and outsourcing of the intrinsic vitality.The existing stadium construction and transformation of consulting services and digital technology support is obviously insufficient.It is suggested to make up for the shortage of demand-based policy tools in each link of the venue industry chain,and appropriately cut down the strategic policies in the environmental policy tools,to balance the relevant items in the policy tools of supply,increase the digital technology innovation in the service of large sports venues,and strengthen the planning of consumption links such as online sales and remote reservation.