碳汇认知、行为执行意向对企业购买林业碳汇支付意愿的影响研究

Effect of Carbon Sink Cognition and Behavior Execution Intention on Enterprises’ Willingness to Pay for Forestry Carbon Sink

伴随着全球气候变暖以及我国“双碳”战略目标的提出,碳控排企业的林业碳汇需求越来越受到关注。研究基于碳控排企业的调查问卷,运用SPSS软件和二元Logistic模型,分析碳汇认知、行为执行意向两个核心变量以及行为态度、主观规范、知觉行为控制等变量对企业林业碳汇支付意愿的影响;研究表明:碳汇认知、行为执行意向两个核心变量以及行为态度、主观规范、知觉行为控制三个控制变量均显著正向影响支付意愿。为了提高企业的林业碳汇支付意愿,相关政府部门应从加强企业林业碳汇认知、政策支持和制定合理林业碳汇项目价格等方面着手,从而增强碳控排企业对林业碳汇的需求。

With global warming and the proposal of "dual carbon" strategy in China,the demand of forestry carbon sinks for carbon emission control enterprises were paid more and more attention.Based on the questionnaire of carbon emission control enterprises,SPSS software and binary Logistic model were used to analyze the two core variables of carbon sink cognition and behavioral execution intention.The impact of the willingness to pay for carbon sink on control variables such as behavioral attitude,subjective norm,and perceived behavioral control was also studied.We found that the two core variables of carbon sink cognition and behavioral execution intention,and the three control variables of behavioral attitude,subjective norm and perceived behavioral control all had a significant positive impact on willingness to pay.In order to increase carbon emission control enterprises’ demand for forestry carbon sink,the relevant government departments should strengthen forestry carbon awareness,provide policy support and formulate reasonable prices for forestry carbon projects,.