互联网使用能否提高家庭农场的经营绩效?——来自江苏省471户家庭农场的实地调查证据

Can Internet Use Improve the Operating Performance of Family Farm?——Evidence from 471 Family Farms in Jiangsu Province

文章基于2021年江苏省471户家庭农场实地调查数据,利用倾向值得分匹配法实证分析互联网使用对家庭农场经营绩效的影响,并采用中介效应模型探究互联网使用对家庭农场经营绩效的影响机制。研究结果表明:家庭农场主利用互联网进行信息搜寻或知识学习能够显著提升家庭农场的经营绩效,但当家庭农场主仅利用互联网进行社交互动时对其绩效的促进作用十分有限;其影响机制主要是通过提高家庭农场信息化技术的应用和促进家庭农场品牌参与得以实现;并且,互联网使用对家庭农场经营绩效的提升作用在受教育程度较高及大型家庭农场中更加明显。因此,政府应以实施乡村振兴战略为契机,推进农村新基建发展,提高农村互联网普及率,开展家庭农场主数字和信息化技术教育培训,加强对农场自主品牌创建的激励和保护,通过财政、税收、信贷等激励措施促进信息化技术在农业生产中的落地应用。

Based on the field survey data of 471 family farms in Jiangsu Province in 2021, this paper uses the propensity score matching method to empirically analyze the impact of internet use on the business performance of family farms, and uses the mediation effect model to explore the influence mechanism of Internet use on the business performance of family farms. The results show that family farmers use the Internet for information search and knowledge learning to significantly improve the business performance of family farms, but when family farmers only use the internet for social chat, the promotion of their performance is very limited;Its impact mechanism is mainly achieved by improving the application of family farm information technology and promoting family farm brand participation;Moreover, the role of Internet use in improving the business performance of family farms is more obvious among highly educated family farmers and large family farms. Therefore, the government should take the implementation of the "Rural Revitalization Strategy" as an opportunity to promote the development of new infrastructure in rural areas,improve the penetration rate of the internet in rural areas, carry out digital and information technology education and training for family farmers, strengthen the incentive and protection of farm independent brand creation, and promote the application of information technology in agricultural production through incentives such as finance, taxation and credit.