基于乡村振兴的常州乡村康养旅游发展路径研究

On the Development Paths of Rural Health and Wellness Tourism in Changzhou Based on Rural Revitalization

乡村康养旅游是乡村振兴的有力抓手。以常州市乡村康养旅游为研究对象,结合《常州市“十四五”文化和旅游融合发展规划》,分析乡村康养旅游的特点和优势,从政策引领、品牌效应、数字技术、营销手段和人才建设等方面提出常州乡村康养旅游的发展路径。

Rural health and wellness tourism is a powerful grip for rural revitalization.Taking the rural health and wellness tourism in Changzhou as the research object,the paper analyzes the characteristics and advantages of rural health and wellness tourism in combination with the"Changzhou′s 14th Five-Year"Cultural and Tourism Integration Development Plan,and finally puts forward the development paths of rural health and wellness tourism in Changzhou from the aspects of policy guidance,brand effect,digital technology,marketing means and talent construction.