摘要
了解星巴克如何改变其营销模式,以及如何向富有的投资者推销你的想法星巴克适应市场变化,转而专注便利性星巴克去年增加的门店和采用的更高效的自动化机器,这些都标志着这家拥有51年历史的公司正在将商业焦点从社区建设转向便利性。这些变化包括设立汽车穿梭店和外带店,预测纯咖啡店的增长将趋缓,并且将增购高效机器。
Starbuck's unveling of new stores and more efficient automated machines[last year]markedthe 51-year-old company's definitive shift in focusfrom community building to convenience.The changes included a turn to drive-thru and pickup-only stores,a forecast of slower cafe-onlystore growth and the addition of efficient machines.
