数字叙事:新技术加持下的中国国家形象建构

Digital Narrative:The Construction of China’s National Image under the Support of New Technology

国家形象作为国家文化软实力的表现,关系着本国国民以及他国国民对该国的总体认知与评价。在数字媒体飞速发展的背景下,数字叙事成为国家形象建构的关键手段。相较于传统叙事,数字叙事呈现出超文本、交互性、沉浸性、叙事主体多元化等新特征,这些新特征无疑将为中国国家形象建构带来新契机。因此,为确保数字叙事为中国国家形象建构做出更多贡献,本文分析数字叙事时代中国国家形象建构的现实困境,并在此基础上探索数字叙事时代中国国家形象建构新路径。

As the expression of national cultural soft power,national image is related to the overall cognition and evaluation of the country by its nationals and other countries’nationals.Under the background of the rapid development of digital media,digital narrative has become the key means of national image con-struction.Compared with traditional narrative,digital narrative presents new fea-tures such as hypertext,interactivity,immersion and diversification of narrative subjects.These new features will undoubtedly bring new opportunities for the con-struction of China’s national image.Therefore,in order to ensure that digital nar-rative makes more contributions to the construction of China’s national image,this paper analyzes the practical dilemma of China’s national image construction in the digital narrative era,and explores a new path of China’s national image construc-tion in the digital narrative era.