作为社交面具的“媒体脸”:美颜相机规训下个体的自我呈现与印象管理

The Media Face as Social Mask:Self-Presentation and Impression Management of Individuals under the Regulation of Beauty Cameras

社交媒体时代,个人形象在网络平台上的可见性与能见度逐步增强,而随着人们对审美认知能力的提升,作为社交面具的“媒体脸”也日益凸显。“媒体脸”经过美颜相机的矫饰润泽,经由主体个性的理想化选择,将自我形象进行布设,建构出理想化的“我”并在社交媒体上呈现。这一通过美颜相机规训而塑造“理想我”的过程在社会心理学中可被称为“印象整饰”,其涵盖着“社会心理”的内隐与“社会行为”的外显。主体通过美颜技术驯化后的个体呈现与印象管理,不仅可形成一种传达自我的艺术,也可确认自身的阶层身份并促成视觉理想建构。

In the age of social media,the visibility and definition of person-al image on online platforms has gradually strengthened,and with the improve-ment of people’s aesthetic appreciation,the“media face”as a social mask has become increasingly prominent.The media face is embellished by the beauty cam-era,mixing with idealized choices of the subject’s preferences,the self-image is laid out and an idealized“I”is constructed and presented on social media.This process of shaping the ideal me through beauty camera can be called“impression modification”in social psychology,which covers the implicit“social psychology”and the explicit social behavior.The individual presentation and impression man-agement through beauty technology not only form an art of self-expression,but al-so confirm their own right identity,and contribute to the visual communication under the regulation of beauty cameras.