社交媒体的“逆社交”效应——角色压力对虚拟社交倦怠的影响研究

The“antisocial”effects of social media--The influence of role stress on virtual social burnout

随着私人领域公共化、社交泛化引起交往疲劳,停用甚至不发朋友圈等现象逐渐显露并引起广泛关注,社交媒体对于社会交往的真实价值越发受到质疑。因此,本文以当下国内最主流的社交媒体即微信朋友圈为依托,构建角色压力和虚拟社交倦怠的回归关系模型,以探究社交媒体反社交悖论的成因,厘清虚拟社交的现实影响。研究发现角色压力的各维度对虚拟社交倦怠各个维度的预测力不同,进一步分析发现个体在自我角色定位、社会关系维护以及社交成本管理三方面都呈现出虚拟与现实的动态博弈关系。

As the phenomenon of the publicity of private sphere and social generalization,which causes contact fatigue,stopping and even not posting We-chat Moments has gradually emerged and attracted widespread attention,the real value of social media for social communication has been increasingly questioned.Therefore,based on Wechat Moments,the most mainstream social media in Chi-na,the paper builds a regression relationship model between role stress and virtu-al social burnout,in order to explore the causes of social media anti-social para-dox,and clearify the realistic impact of virtual social networking.It was found that each dimension of role stress had different predictable power for each dimen-sion of virtual social burnout.Further analysis found that individuals presented virtual and real dynamic game relationship in self role positioning,social relation-ship maintenance and social cost management.