媒体智能化时代高校传媒专业教育转型路径探究

On the Transformation Path of Media Major Education in College in Media Intelligent Era

人工智能技术融入传媒领域不仅颠覆并重构了传媒生态,还对传媒行业人才能力结构产生了巨大的影响。媒体智能化凸显了对传媒行业人才人机协同能力、数据资源整合应用能力、内容原创能力和媒体专业综合能力的高要求,基于此,本文提出了高校传媒专业教育转型的三大路径:以“人工智能+传媒”为导向重构高校传媒专业教学体系,以“融合学科”为基础建立宽口径培养模式和以“校企合作”为核心建立联合培养机制。

The integration of artificial intelligence technology into the media field not only subverts and reconstructs the media ecology,but also has a huge impact on the talent capacity structure of the media industry.Intelligent media highlights the high requirements for talents in the media industry for human-ma-chine collaboration,data resource integration and application,content originali-ty,and comprehensive media majors.Based on this,this paper proposes three major ways to transform the education of media major in colleges and univesities:to reconstruct the teaching system of media majors in colleges and universities un-der the guidance of“artificial intelligence+media”,establish a wide-caliber training model based on“integrated disciplines”and establish a joint training mechanism with“school-enterprise cooperation”as the core.