讲好“后冬奥”时代张家口冰雪故事的路径研究

A study on the timeliness of telling Zhangjiakou ice and snow story in the"post Winter Olympics"era

2022北京冬奥会、冬残奥会胜利召开,举世瞩目。张家口冰雪故事作为奥运文化遗产必须充分挖掘和利用。如何讲好“后冬奥”时代张家口冰雪故事,发挥其最大效能,成为当下学者们研究的重要课题。在阐述讲好张家口奥运冰雪故事的价值意义基础上,围绕讲什么(奥运健儿故事、志愿者故事、幕后工作人员故事)、谁来讲(政府、社会组织、群众多方合力)、如何讲(加强专业队伍建设、实行分众化传播、拓展传播渠道平台多措并举)这三个关键问题进行路径研究。

The 2022 Beijing Winter Olympic Games and the winter Paralympic Games were successfully held,attracting worldwide attention.As an Olympic cultural heritage,Zhangjiakou ice and snow story must be fully excavated and utilized.How to tell the ice and snow story of Zhangjiakou in the"post Winter Olympics"era and give full play to its maximum efficiency has become an important topic for scholars to study at present.On the basis of expounding the value and significance of telling the Zhangjiakou Olympic ice and snow story well,this paper focuses on three key issues:what to tell(Olympic athletes'story,volunteers'story,backstage staff story),who to tell(government,social organizations,the masses work together in many ways),and how to tell(forming a professional team,taking colleges and universities as the main body,using financial media and taking many measures at the same time).