摘要
Women's clothing brand Rimless'first brick-and-mortar store sits in a Panyu villa.It's not quite high street,with most neighbors being families,but it seems to fit lead de・signer Edie Zhuang just fine.She approaches us from across the first-floor showroom with a confident smile,a tape measure swinging side to side from around her neck.Like most independent labels in China,Guangzhou・based Rimless first built up a fan base through Taobao.Moving from a virtual shop to a real-world space is the sign of a brand on the rise.
