风险沟通中需求处理和议题讨论的阻滞与优化

Blocking and Optimization of Demand Processing and Topic Negotiation in Risk Communication

作为联结风险沟通需求输入与决策输出的中间环节,沟通转换框的核心功能是围绕风险事件展开对话协商与需求处理,发挥着重要的系统中枢作用。然而,政府、市场和社会多方参与为风险沟通带来了复杂的需求输入和议题设置,给沟通场域设置不充分、规则性制度机制阙如、沟通运转系统不稳定和网络话语权结构紊乱的风险沟通转换环节带来巨大压力,造成了议题转换不充分、需求处理不理想和观念培养不到位等困境,亟须建构具有针对性的优化路径。

As an intermediate link connecting risk communication demand input and decision output,the core function of communication transition box is to conduct dialogue negotiation and demand processing around risk events,which plays an important role as the center of the system.However,the multi-participation of government,market and society brings complex demand input and topic setting for risk communication,which brings great pressure to the risk communication transformation process due to inadequate communication field setting,absence of rules and institutional mechanisms,unstable communication operation system and disorganized discourse structure on the Internet.As a result,problems such as insufficient topic transformation,unsatisfactory demand processing and inadequate concept cultivation are caused.Therefore,it is urgent to construct a targeted optimization path.