网店转让法律问题研究

A Study on Legal Issues of Online Store Transfer

网店具有无需积压货物、开店投资较少、营业时间灵活以及位置影响甚微等优势。网店转让时,转让人、受让人和网店经营平台提供者具有各自的权利和义务,同时需要保护网购消费者的合法权益。为了解决网店转让引发的法律问题和加强对网店转让的管理,应该完善网店经营者登记制度,明确网店转让条件,防范网店转让风险。

Online stores have the advantages of no backlog of goods, less investment in opening stores, flexible business hours and little impact on location. When an online store is transferred, the transferor, the transferee and the online store business platform provider have their own rights and obligations, and at the same time, the legitimate rights and interests of online shopping consumers should be protected. In order to solve the legal problems caused by the transfer of online stores and strengthen the management of the transfer of online stores, it is necessary to improve the registration system of online store operators, clarify the conditions for online store transfer, and prevent the risk of online store transfer.