景德镇手工艺模块链产业模式概念

Concepts of the Industrial Model for the Handicraft-related Module Chain in Jingdezhen

近些年来,以景德镇陶瓷手工艺为首的中国传统手工艺复兴现象越来越受到关注,而这种复兴并不只是工艺和样式的复兴,还是一种在国际化背景下的手工产业模式和社会关系模式的复兴。由此为本土和国际市场提供着比工业化更加灵活的生产服务,这不但满足了国内外社会日益增长的对个性化、艺术化、创意化商品和艺术品的生产制作需求,同时这也是一种农业文明中“熟人”社会关系的复兴,它的复兴不只是满足了生产方式的需求,还是一种对工业文明带来的冷漠的“陌生人”社会关系的反思。所以这样的复兴正在产生一种与工业文明并行的后农业文明模式。这种被复兴的产业模式和社会关系模式可以被称为“手工艺模块链产业模式”,这种模式并不只是存在于景德镇,甚至并不只适用于传统手工艺产区,它可能将是未来以文化为核心的非集约化和规模化的工业城市的“后农业”式生态文明的重要产业形式之一。

In recent years,the revival of Chinese traditional handicrafts,which is led by the rebirth of ceramic handicrafts in Jingdezhen,has captured a growing attention.In the context of globalization,the revival goes beyond crafts and styles to cover the model of handicraft industry and the model of social relations,and provides local and international markets with production services that are more flexible than industrialization.This caters to the surging demand,both at home and abroad,for personalized,artistic,and creative products and artworks.In addition,the revival injects new vitality to the“acquaintance-based”social relations in agricultural civilization.The renewal of these social relations is a move to satisfy the needs of the mode of production,and a reflection on the indifferent“stranger-based”social relations brought about by industrial civilization.We can refer to the revived industrial model and the social-relation model collectively as the“industrial model for the handicraft-related modular chain”.This model is not restricted to Jingdezhen or other traditional handicraft production areas.Rather,it may become an important industrial form for the“post-agricultural”ecological civilization of non-intensive and large-scale industrial cities,which puts culture at the core in future.