传承与再生——包装设计师赵佐良的“三抹颜色”

Heritage and Regeneration——"Three Splashes of Colour"by Packaging Designer Zhao Zuoliang

自1843年上海开埠以来,加剧了上海商业贸易的快速发展,使得商品与货物流通异常繁荣。此时本土的吴越文明,江南文化与西方文明彼此相互交融,加之独特的地理位置,使得上海形成了独树一帜的“海派文化”:海纳百川,兼收并蓄。而作为与商业息息相关的包装设计,也无时无刻不在彰显着海派文化的内涵与魅力,在上海经济发展过程中起到了重要的推动作用。作为上海包装设计中非常重要的一位人物,赵佐良先生的职业生涯伴随着上海经济贸易的发展,是见证者,亦是亲历者。本论文将聚焦于赵佐良先生职业生涯中具有标志性的三个阶段,讲述三件代表性的包装设计作品,通过“三抹颜色”借此回顾其背后的时代大背景,探讨海派文化的传承与再生,致敬赵佐良先生。

Since the opening of Shanghai as a port in 1843,it has accelerated the rapid development of Shanghai's commercial trade and made the circulation of goods and goods extremely prosperous.At this time,the local Wu Yue civilization,the Jiangnan culture and the Western civilization were blended with each other,and the unique geographical location made Shanghai form a unique"Shanghai culture":the sea embraces all rivers and assimilates everything.As a packaging design closely related to commerce,it also shows the connotation and charm of Shanghai style culture all the time,and plays an important role in promoting the economic development of Shanghai.As a very important figure in Shanghai packaging design,Mr.Zhao Zuoliang's career has been accompanied by the development of Shanghai's economy and trade.He is a witness as well as an experienced person.This essay will focus on three iconic stages in Mr.Zhao Zuoliang's career,and describe three representative packaging design works,so as to review the background of the times behind them through the"three colours",explore the heritage and regeneration of sea culture,and pay tribute to Mr.Zhao Zuoliang.