传统美术色彩对现代平面设计视觉传达效果的影响探究

e of Traditional Art Color on Visual Communication Effec

我国是一个具有五千多年文明历史的古老国家,中国文化具有博大精深的内涵,而作为中华优秀传统文化的一部分,传统美术具有广阔而又神秘的色彩系统,在现代的平面设计中也得到了广泛的应用。在当代平面设计中,视觉传达设计是一个非常重要的环节,如何将中国传统的美术色彩应用于视觉传达,是当代平面设计实现新的发展和突破的主要任务。本文通过阐述传统美术色彩与平面设计的内在联系,分析了传统美术色彩应用的价值与原则,总结了传统美术色彩对平面设计的影响,希望对有关方面起到参考。

Our country is an ancient country with a history of more than five thousand years of civilization,Chinese culture has broad and profound connotation,but as part of the excellent traditional Chinese culture,the traditional arts has broad and mysterious color system,in modern graphic design also is widely used.In the contemporary graphic design,the visual communication design is a very important link,how to apply the Chinese traditional art color to the visual communication,is the contemporary graphic design to achieve new development and breakthrough of the main task.This paper expounds the internal connection between traditional art color and graphic design,analyzes the value and principle of the application of traditional art color,summarizes the influence of traditional art color on graphic design,hoping to play a reference to relevant aspects.