民众获得感导向的肇庆市全民健身公共服务高质量发展策略研究

Research on the High Quality Development Strategy of National Fitness Public Service Oriented by People’s Sense of Gain in Zhaoqing City

构建更高水平的全民健身公共服务体系,补齐健身设施短板,是满足人民对美好生活需要的必然要求。以民众获得感提升为导向,借鉴SERVQUAL模型构建肇庆市全民健身公共服务质量测评模型。建模分析结果表明,肇庆市全民健身公共服务中民众体育获得感的实际感知评价由高到低依次为有行性、移情性、有效性、响应性、均等性、信息便捷性,其中响应性、均等性和信息便捷性感受的评价一般,偏向较不满意,民众体育获得感整体水平不高。为此,应通过提高全民健身服务内容的数量与质量、持续打造多元主体合作发展格局和不断拓宽民众需求表达及反馈渠道等策略确保全民健身公共服务高质量发展。

Construction of higher quality of national fitness public service system and improvement of the disadvantages of fitness facilities are the inevitable requirements to satisfy people’s needs for good life. Oriented by people’s sense of gain, the study constructs Zhaoqing national fitness public service quality evaluation model with SERVQUAL. The results of modeling analysis show that the rank(from high to low) of practical perceived evaluation of people’s sense of gain on Zhaoqing national fitness public service is performance, empathy, effectiveness, responsiveness, equality and information convenience. Among them, people’s sense and evaluation of responsiveness, equality and information convenience is general and unsatisfactory. The level of people’s general sense of gain is not high. Therefore, it is suggested to improve the number and quality of national fitness service content, continuously create the cooperation development of multiple subjects, and continuously widen public demand expression and feedback channel, etc., to ensure the high quality development of national fitness public service.