文旅融合背景下非遗手工艺的文化构成及设计转换

Composition and Design Transformation of Rural Intangible Handicrafts under the Background of Combination of Culture and Tourism

非遗手工艺是非物质文化遗产的重要组成部分,也是文化设计创新的核心创意来源。在文化旅游产业发展的背景下,非遗手工艺的文化价值逐渐被发掘。现阶段非遗手工艺设计存在设计形式单一、设计对象分析不足、设计产品趋同等问题。论文对非遗手工艺的文化构成进行分析,将非遗手工艺分为技能操作和技能产出两个部分,从用户和文化双重维度对非遗手工艺进行系统分析,重构非遗手工艺的构成模型并对文创设计要素进行转换,形成非遗手工艺文创的设计策略,为非遗手工艺融入文旅产业发展模式及其设计创新提供理论参考。

This paper analyzes and excavates the composition of intangible arts and crafts, divides intangible arts and crafts into two parts: skill operationand skill output, analyzes intangible arts and crafts’ cultural creation from the perspectives of users and culture, forms the composition model of intangible arts and crafts, and transforms the design elements of intangible arts and crafts, aiming at the design strategy of intangible arts and crafts’ cultural creation, and provides theoretical reference for intangible arts and crafts to integrate into the development mode of rural cultural tourism and the propaganda design of handicraft culture.