农产品包装设计策略研究——以全南脐橙AR包装为例

STUDY ON PACKAGING DESIGN STRATEGY OF AGRICULTURAL PRODUCTS——TAKING QUANNAN NAVEL ORANGE AR PACKAGING AS AN EXAMPLE

调研分析当前我国农产品包装设计现状并根据包装行业新的设计趋势提出改善策略。从农产品包装和销售的场景入手,分析农产品包装设计的不足之处,分析新媒体时代包装设计的新需求、新的可能,从而提出新的农产品包装设计策略。通过电脑软件进行平面和AR效果的设计制作实现。得到全南脐橙AR包装的设计图以及AR效果预览。该设计实践呼应全新的设计策略,可以为今后农产品包装设计提供参考和解决路径。

Investigate and analyze the current situation of packaging design of agricultural products in China,and put forward improvement strategies according to the new design trend of packaging industry.Starting from the scene of agricultural product packaging and sales,this paper analyzes the shortcomings of agricultural product packaging design,analyzes the new needs and possibilities of packaging design in the new media era,and puts forward new agricultural product packaging design strategies. The plane and AR effects are designed and produced by computer software.Get the design drawing of QUANNAN navel orange ar packaging and AR effect preview.The design practice echoes the new design strategy and can provide reference and solution path for agricultural product packaging design in the future.