江西美丽乡村导视设计研究——以赣州市上甲村为例

DESIGN AND RESEARCH OF JIANGXI BEAUTIFUL RURAL SIGNAGE—TAKE SHANGJIA VILLAGE IN GANZHOU CITY AS AN EXAMPLE

针对江西省赣州市上甲村导视设计问题,探讨在国家乡村振兴战略背景下的乡村导视设计的创新策略。通过文献研究和调研分析对上甲村村落特质和导视设计的现状进行研究,并总结出导视设计现存的问题。基于导视设计的设计原则,对上甲村导视设计的图形符号、文字、选材和位置安放进行了优化研究。确定赣州市上甲村导视设计现存的问题,针对问题给出改善策略,并进行导视设计。提高上甲村的村落品牌辨识度,为上甲村品牌提供更好的引导与推广,同时也更好地展现当地人文风貌与文化内涵。

Aiming at the signage of Shangjia village in Ganzhou City,Jiangxi Province,this paper discusses the innovative strategy of rural signage under the background of National Rural Revitalization Strategy. Through literature research,investigation and analysis,this paper studies the characteristics of Shangjia village and the current situation of signage,and summarizes the existing problems of signage. Based on the design principle of signage,the graphic symbols,characters,material selection and location of signage in Shangjia village are optimized.This paper determines the existing problems of signage in Shangjia village,Ganzhou City,gives improvement strategies for the problems,and carries out signage optimization design.It improves the village brand recognition of Shangjia village,provide better signage and promotion for the brand of Shangjia village. This paper better shows the local humanistic style and cultural connotation.