基于拟人化的社交类APP界面设计研究

RESEARCH ON SOCIAL APP INTERFACE DESIGN BASED ON ANTHROPOMORPHISM

文章创新性地围绕拟人化的角度,对社交类APP的界面进行分析,以期完善拟人化方法的理论研究以及社交类App的发展。分析拟人化的概念和特征,并着重以社交类App——微信和QQ为例,结合具体界面中的拟人化元素进行设计分析,以总结拟人化应用于社交类App的策略。证实拟人化应用于社交类App的重要性,并补充相关理论研究。拟人化元素的使用首先需要明确社交类App的设计定位,合适的拟人化元素在社交类App界面中的应用可以提升用户的使用体验,拉近App与用户的距离,为交互设计的发展完善提供新的可供参考的方向。

The article innovatively analyzes the interface of social apps from the perspective of anthropomorphism,in order to improve the theoretical research of anthropomorphism methods and the development of social applications.Analyze the concept and characteristics of anthropomorphism,and focus on social applications——WeChat and QQ as examples,combined with the anthropomorphic elements in the specific interface for design analysis,to summarize the strategy of applying anthropomorphism to social apps.Confirm the importance of anthropomorphism in social applications,and supplement related theoretical research. The use of anthropomorphic elements first needs to clarify the design positioning of social apps. The application of appropriate anthropomorphic elements in the interface of social apps can enhance the user experience,shorten the distance between the app and the user,and provide for the development of interactive design,and provide a new reference direction for the development and improvement of interaction design.