现代有轨电车IP形象化设计——以成都大运会IP主题有轨电车为例

RESEARCH ON THE DESIGN OF MODERN TRAM "IP" PAINTING——TAKE CHENGDU UNIVERSIADE "IP" THEME AS AN EXAMPLE

研究成都大运会期间的有轨电车涂装设计策略,提升成都城市形象。通过文献法和案例分析法,对目前国内外有关“公共轨道交通设施+IP”设计的表现形式和设计方法进行研究,并总结归纳出轨道交通与IP形象相结合的设计方法。将总结的方法用于成都大运会IP有轨电车的涂装设计中。提出了“公共轨道交通设施+IP”的设计思路,并给出了具体的设计案例,该方法可为其他城市形象宣传提供参考。

To study the design strategy of painting trams during the Chengdu Universiade to improve the city image of Chengdu.Through literature method and case study method,we studied the expressions and design methods of "public rail transit facilities + IP" design at home and abroad,and summarized the design methods of combining rail transit and IP image.The summarized method was used in the design of the IP tram of Chengdu Universiade.The design idea of "public rail transit facilities + IP" is proposed,and a specific design case is given,which can provide reference for other cities’ image promotion.