基于数字技术的荆楚文创产品设计研究

RESEARCH ON CREATIVE PRODUCT DESIGN OF JINGCHU CULTURE BASED ON DIGITAL TECHNOLOGY

针对荆楚文化特色,通过数字化技术,提出具有地域文化特色的文创产品设计方法。以荆楚文化为载体,从造型、色彩、纹样等方面进行文化符号提取;结合数字设计、3D打印和激光雕刻等数字技术,进行荆楚文创产品实践创作。旨在通过数字技术创新文创产品形式,展示荆楚艺术之美,实现传统文化与新兴科技的碰撞,并为基于数字技术下的文创产品设计提供可行性的参考。

This paper aims to propose a method of creative product design based on Jingchu culture and digital technology. From the characteristics of shape,colour,and pattern of Jingchu culture,design elements are extracted.Then combined with digital technologies such as digital design,3D printing,and laser cutting,a series of Jingchu creative products are manufactured,displaying the beauty of Jingchu culture and realising the integration of traditional culture and digital technology. Furthermore,this can be used as a successful case to reference other creative product designs based on digital technology and cultural characteristics.