摘要
近几年来“,明星同款”渐渐进入大众的购物视线并且快速占据了越来越多的时尚行业空间。这对人们现实的穿衣方式带来了改变,对部分购物群体造成了一定的影响,并且在目前的市场环境下,这种营销方式还将持续发展。文章旨在研究“明星同款”的基本形成要素及其实际影响力表现,通过客观具体的销量数据以及问卷调查对受不同程度影响的人群进行分析与总结。
In recent years, “celebrity fashion”has gradually entered the public’s shopping areas and quickly developed in the fashion industry. This has really changed the way people dress in reality and has a certain impact on some shopping groups. In the current economic environment, this way of marketing will continue to develop. This article aims to study the basic elements of the “celebrity fashion”and its actual influence performance, then analyze and summarize the people affected by“celebrity fashion”with different degrees through objective and specific sales data and questionnaire survey.
作者
隆若星
LONG Ruoxing(Chongqing University of Education,Chongqing 400067,China)
出处
《西部皮革》
2023年第4期40-42,129,共4页
West Leather
基金
重庆市教委科学技术研究计划项目“基于机器学习的服装风格迁移及智能化设计研究”(KJQN202201621)。
关键词
明星同款
淘宝
营销推广
销量
celebrity fashion
Taobao
marketing promotion
sales
