黄河文明视域下彩陶文化文创产品设计研究

Research on the Design of Painted Pottery Culture and Creative Products under the Vision of Yellow River Civilization

采用文献研究法、图像分析法和实践研究法对彩陶纹样进行创新。以彩陶纹样符合现代美学为切入点,通过对彩陶纹样的分析与创新,运用在文创产品中使得彩陶文化得到传承与发扬。以年轻群体为主,设计符合当代审美需求。把彩陶文化的艺术价值与商业价值并存,更好地促进我国优秀传统文化的继承和文创产业的发展。

The research methods of literature research, image analysis and practice research are used to innovate the patterns of painted pottery.Taking colorful pottery patterns in line with modern aesthetics as the starting point.By analyzing and innovating color pottery patterns, it is used in cultural and creative products to be inherited and carried out in cultural and creative products. Focusing on young audiences, design meets contemporary aesthetic needs. Coexist the artistic value and commercial value of painted pottery culture to better promote the inheritance of China’s excellent traditional culture and the development of cultural and creative industries.