绿色转型情境下企业绿色创新实现过程——正邦案例研究

The Realization Process of Corporate Green Innovation in the Context of Green Transformation:A Case Study of Zhengbang

随着绿色发展理念的深化,中国产业经济发展模式迫切需要绿色转型,尤其是涉及基础民生但转型意识淡薄的第一产业。为实现产业效益最大化,相关企业需响应动态环境,积极采取绿色化行为,以实现立体维度的绿色创新。现有研究多将绿色化行为与绿色创新实现“混为一谈”,忽略了绿色创新的多元语境与过程逻辑,对企业实现绿色创新的过程“黑箱”缺乏深入探讨。聚焦第一产业绿色创新实践,通过对正邦集团(以下简称“正邦”)的探索性单案例研究,深入解读企业绿色创新细分逻辑。研究发现:企业绿色创新受到内外部绿色转型情境推动;企业绿色化行为包括绿色产品开发及转化、绿色防治体系升级、绿色管理平台打造、绿色知识传递与创造、绿色合法性意识培育,表现出内调外协和双层认同两个特征;企业绿色动态能力系统包括绿色环境适应能力、绿色资源整合能力、绿色关系连接能力和绿色组织学习能力,其与对应的绿色化行为是互促关系。

The economy is shifting from high-speed growth to high-quality development in China.It is necessary to build an eco-civilization with Chinese characteristics so as to enter the new development stage and green transformation is an essential part.Therefore,the Chinese government has highlighted the importance of green transformation at the national strategic level.Specifically,the scientific statement that"lucid waters and lush mountains are invaluable assets"was put forward in 2005.Ten years later,green development,as one of the"five development concepts",has become the principle of development actions.However,there is a serious incongruity between the current national understanding of green strategy and the current situation of industrial development.The rough and inefficient development mode,high energy consumption and high pollution business practices are still common,especially in the primary industry which is closely related to people’s basic livelihood;meanwhile the industrial scale is massive,the penetration of digital technology is shallow,and the awareness of transformation is relatively weak.Hence,it is urgent to explore the green innovation practices of enterprises to promote the green transformation of the primary industry.In the context of green transformation,corporate green innovation has become an academic focus,but most of the studies have ignored the multiple definitions and process logic of green innovation,resulting in the realization process of corporate green innovation remaining ambiguous.Along with the increasing environmental uncertainty,research on the combination of green concept and dynamic capability is emerging,among which the influence of green innovation on the green dynamic capability has been verified by empirical studies,but the relationship between green dynamic capability and green innovation has not been explored in depth at the micro level.Due to the limitation of the empirical research method,it is difficult to understand the definition and connotation of green dynamic capability beyond the priori framework of dynamic capability.In addition,there are few studies concerning green innovation process on the primary industry which is in urgent need of green transformation.Therefore,this study introduces the concept of"green behavior",and focuses on the green innovation practice of the primary industry to explore the relationship between green transformation context,green behavior and green dynamic capability in green innovation.This paper adopts an exploratory single case study and chooses Zhengbang whose business covers the primary industry and has won the"China Social Responsibility Green Environmental Protection Award"as the single case study object.On the basis of nearly 100000 words of interview materials and 189000 words of other written materials,this study makes reference to the data coding procedure of the grounded school of constructivism,and carries out the data analysis using multi-level coding to address the core question of how enterprises can realize dynamic green innovation.According to the case analysis,a dynamic process model of corporate green innovation is constructed to reach the following conclusions:(1)the realization of green innovation is closely related to the internal and external green transformation contexts;(2)the greening behavior of enterprises includes green product development and transformation,green prevention and control system upgrading,green management platform building,green knowledge transfer and creation,and green legitimacy awareness cultivation,presenting"internal coordination and external coordination"and"two-level recognition".(3)The green dynamic capability system of enterprises includes green environmental adaptation capability,green resource integration capability,green relationship connection capability and green organizational learning capability,and they are mutually reinforcing with the corresponding green behaviors.This paper enriches the theoretical research on green innovation and green dynamic capabilities from the four aspects of concept definition,driving condition,conceptual connotation,and behavioral logic.Specifically,it explores the details of green behavior and improves the definition of green dynamic capability.In respond to the call of Mousavi et al.,it explains in depth the micro mechanisms in the green transformation context and implementing greening behaviors corresponding to the construction of green dynamic capabilities in the green innovation process.The conclusions provide significance for promoting green innovation and the transformation of primary industry enterprises.