数智战略认知对企业竞争优势的赋能机制——基于小米科技案例

The Enabling Mechanism of Digital Intelligence Strategy Cognition to Enterprise Competitive Advantage——Based on the Xiaomi Technology Case

数智战略认知是企业获取和保持竞争优势的关键。文章以我国本土企业小米科技管理者的管理实践为案例,通过对其数智战略认知地图的系统分析,探讨数智战略认知模式对企业竞争优势获得的赋能机制。研究发现,数智战略认知显著地促进了小米科技的互联网战略转型、物联网战略转型、深度扁平化管理创新等,进而推动了企业可持续竞争优势的产生;在VUCA情境下,数智战略认知具有价值稀缺、难模仿、难替代等特征,可以作为企业的一种战略能力,是企业竞争优势的重要来源。

Digital intelligence strategy cognition is the key for enterprises to obtain and maintain competitive advantage.The article takes the management practice of Xiaomi technology managers,an local enterprise in China,as an example,and discusses the enabling mechanism of enterprises through the systematic analysis of the digital intelligence strategy cognition map.It is found that digital intelligence strategy cognition significantly promote Xiaomi’s Internet strategic transformation,Internet strategy transformation,deep flat management innovation,and further promotes the generation of sustainable competitive advantages of the enterprise;in the context of Volatile,Uncertain,Complex,Ambiguous(VUCA),digital intelligence strategy cognition has the characteristics of scarce value,difficult to imitate and replace and so on,which can be used as a strategic ability and an important source of enterprise competitive advantage.