上海临港新片区中心城区海洋文化产业体验经济型发展的ASEB栅格分析

ASEB grid analysis of the experiential economic development of marine cultural industry in the central district of Linggang Special Area,Shanghai

海洋文化产业,作为海洋产业发展的新引擎,对推动海洋产业升级、延长海洋产业链具有重要作用。在体验经济学的背景下,通过调研上海临港新片区,在获得相应资料的基础上研究其海洋文化产业的发展状况,并运用ASEB栅格对其如何体验式开发进行系统性梳理与分析。研究发现:临港固有相对丰富的海洋文化、渔业旅游资源和区位优势,但存在体验性不足、品牌形象不强、开发方式单一问题,这制约了该区域的发展。为此,提出如下建议:(1)突出海洋文化产业的体验性;(2)塑造海洋文化产业的体验形象;(3)优化海洋文化体验品牌,提升知名度与影响力;(4)打造以滴水湖为依托的系列体验业,推动形成海洋文化产业集聚效应;(5)加强当地高校对海洋文化产业的支撑。这将有助于新片区中心城区未来海洋文化产业的合理开发,以期能够为新兴沿海城市发展相关产业提供参考与借鉴。

Marine cultural industry,as a new engine for the development of marine industry,plays an important role in promoting the upgrading of marine industry and extending the marine industrial chain.Under the background of experiential economics,this paper studies the development status of marine cultural industry in Lingang Special Area on the basis of obtaining relevant information,and uses ASEB grid to systematically sort out and analyze the experiential development.It is found that Lingang has inherent abundant marine culture,fishery tourism resources and location advantages,but these resources have insufficient experience,poor brand image and single development mode.This constrains the development of the region.To this end,the article puts forward the following suggestions:1.Highlight the experience of marine cultural industry;2.Shape the experience image of marine cultural industry;3.Optimize the brand of marine cultural experience to enhance its popularity and influence;4.Establish a series of leisure experience industries based on Dishui Lake and promote the agglomeration effect of marine cultural industry;5.Strengthen the support of local universities for marine culture industry.This will contribute to the rational development of marine cultural industries in the central district of Lingang Special Area in the future,so as to provide reference for the development of related industries in emerging coastal cities.