科技期刊媒体融合策略与关键能力构建

Media convergence strategy and key capability construction of sci-tech journals

从政策导向、数字技术与移动互联网发展趋势、疫情促使学术活动线上化等角度分析科技期刊媒体融合的机遇与必然,分析了科技期刊媒体融合的重点工作方向,据此提出科技期刊媒体融合策略,即以品牌为根本,以纸质期刊、期刊官网、集群平台、社媒平台等4大平台为抓手,并以基础能力维度、平台能力维度、行业能力维度等3大维度构建科技期刊媒体融合9项关键能力。

From the perspectives of policy orientation,the development trend of digital technology and mobile Internet,and the online academic activities promoted by the epidemic,this paper analyzes the opportunities and inevitability of the media convergence of science and technology journals,analyzes the key work direction of the media convergence of science and technology journals,and puts forward the media convergence strategy of science and technology journals based on the brand.The paper journal,journal official website,cluster platform and social media platform are taken as the starting points,and nine key capabilities of media integration of science and technology journals are constructed from three dimensions:basic capability dimension,platform capability dimension and industry capability dimension.