高质量发展视域下大运河文化带扬州段文旅品牌建设研究

Cultural Tourism Brand Development in the Chinese Grand Canal Cultural Belt Yangzhou Sector from a High-quality Development Perspective

我国社会经济正步入高质量发展阶段,对大运河文化带扬州段文旅发展产生了深刻影响,在文旅品牌的升级、协同、传播和管理等方面带来了新的挑战。大运河文化带扬州段文旅品牌的建设需坚持时代性与传承性、系统性与融合性、引领性与创新性的统一,在文旅资源开发、产品创新、服务提升、空间优化和品牌传播方面不断创新,通过品牌建设助推大运河文化带扬州段文旅行业高质量发展。

The economy in our society is moving into the stage of high-quality development, which has significant impacts on the cultural tourism development of the Chinese Grand Canal cultural belt Yangzhou sector. It brings new challenges to the upgrade, coordination, promotion and management of cultural tourism brand. The development of cultural tourism brand in Yangzhou sector has to stick to the unity of modernity and inheritance, systematism and integrity, leadership and innovation. It has to be creative in cultural tourism resource development, product innovation, service improvement, space optimization, and brand promotion. Through brand construction, we can realize promotion of the cultural tourism high-quality development in the Chinese Grand Canal cultural belt Yangzhou sector.