考虑产品质量的汽车配件供应链渠道与技术决策

Channel and Technology Decision-making of Auto Parts Supply Chain with Product Quality Consideration

考虑汽车配件供应链中原厂件和非原厂件混合经营的双渠道场景,分别构建了双渠道合作博弈、主从博弈模型。结合数值仿真分析得出以下结论:随非原厂件产品质量增大,供应商、零售商、供应链整体利润先增后减,原厂件的利润和各销量上升、各价格下降,非原厂件相反,两种模式下的技术投入均减小且差距变小;随非原厂件偏好增大,供应商、零售商、供应链的原厂件、整体利润下降,非原厂件利润上升,各价格均下降,技术投入减小;主从博弈中,随分成比例增大,非原厂件利润增大,原厂件的利润减小,供应链整体利润先增后减,供应商各利润减小,零售商各利润增大,各批发价格下降,零售商各价格以及配件各总价格上升,技术投入增大且增长速度加快。

In this paper, considering a dual-channel auto parts supply chain scenario where original parts and third party parts are sold simultaneously, we construct respectively the cooperation game and master-slave game models of the two channels. Then in connection with a numerical simulation analysis, we arrive at the following conclusions: as the quality of the third party parts improves, the overall profits of the supplier, the retailer, and the supply chain will first increase and then decrease, the profit from and the sales of the original parts of the supply chain members will rise at the cost of falling price, with the condition being contrary for the third party parts, and the technical investment in the two models will both decrease and the gap between the two will narrow;while as the preference for third party parts increases, the profit from the original parts and the overall profit of the suppliers, the retailers, and the supply chain will decrease, and the profit from third party parts will increase, with the various prices and the technical investment from the relevant parties on the decrease;and in the master-slave game model, as the proportioning ratio between the parties increases, the profit from the third party parts will increase, the profit from the original parts will decrease, the overall profit of the supply chain will first increase and then decrease, the various profits of the suppliers will decrease, the various profits of the retailers will increase, the various wholesale prices will fall, the various prices of the retailers as well as the various total price of the parts will increase, and the technical investment will increase and do so at increasing rate.