摘要
Some say Taobao is the greatest creation of the 21st century.That may be true for independent designers,who finally have a platform to sell their unique styles on a mass scale.The Mixseven brand,founded in Guangzhou in 2012,focuses on colorful,zingy menswear with a vintage touch.Each month,it introduces freshly designed products via Taobao,acquiring followers tuned into Weitao,the social arm of China’s largest e-commerce site.
