摘要
Influencers,more widely known as KOLs(key opinion leaders)in China,are an essential element of the customer centric marketing ecosystem today,but how can marketers differentiate the good from the bad?Kim Leitzes has been helping companies sift through the cluttered marketplace with ParkLU,a platform that pairs brands with KOLs based on a comprehensive database of influencer and brand profile analysis and performance data.
