传播偏向与协同治理:社会化媒体背景下的体育舆情

Communication Bias and Collaborative Governance:Sports Public Opinions Under the Context of Social Media

社会化媒体时代,技术赋权让“个体媒介”成为群体传播的节点。在体育舆情传播过程中,基于趣缘形成的体育迷群的“微表达”容易在移动互联空间形成圈层共鸣、情绪感染、群体偏见、全民狂欢,引发不同立场、观点群体之间的情感隔阂与意见对立,影响体育事业改革发展的外部舆论环境。面对社会化媒体背景下体育舆情的传播偏向,应通过多元主体的交流互动和协同合作实现全程引导与深度治理,为体育事业的健康发展提供强劲舆论动力。

In the era of social media,technology has empowered individual media the node of group communication.Such micro communication,based on common interests of sports group fans,in the mobile Internet space,creates resonance,emotional contagion,group bias,a mass carnival,and emotional gap between groups of different stands and viewpoints,thus affecting public opinions key to the development of sports culture and reform.In the face of this communication bias of social media’s sports public opinion,it is necessary to achieve full guidance and in-depth governance through the interaction and collaboration of multiple subjects,so as to provide strong public opinion power for the healthy development of sports undertakings.