摘要
2022年以来,受俄乌冲突、新冠疫情以及美国通货膨胀等外部因素的影响,全球宏观经济出现剧烈波动,对有色金属行业产生巨大影响。在全球经济下行压力加大的背景下,铜企业通过结合自身内部条件和外部发展环境,寻求和调整“十四五”发展战略,以进一步提高企业的竞争力。本文在深入研究SWOT分析法的基础上,以T公司为例,通过对该公司拥有的优势和劣势、面临的机遇和威胁等进行分析,构造出该企业SWOT分析矩阵,进而提出了企业发展的战略方案。
Since 2022, nonferrous metals industry has been greatly affected by the dramatic fluctuations in global macro-economy and the external factors such as Russia-Ukraine conflict, COVID-19 pandemic, and the rising inflation in the United States. Therefore, under the background of increased downward pressure of global economy, copper enterprises need to seek suitable development strategies so as to increase their competitiveness by combining their internal condition and external environment. Based on the in-depth study of SWOT analysis, this paper takes Company T as an example to analyze its advantages, disadvantages, opportunities and threats. The strategic plan for its development is put forward by building a SWOT analysis matrix model.
作者
汪恭二
占寿罡
万超
WANG Gonger;ZHAN Shougang;WAN Chao(Tongling Nonferrous Metals Group Holdings Co.,Ltd.,Tongling 244001,China)
出处
《铜业工程》
CAS
2023年第1期196-200,共5页
Copper Engineering
关键词
SWOT分析法
“十四五”
竞争力
发展战略
铜企业
SWOT analysis
The 14th Five-Year Plan
competitiveness
development strategy
copper enterprise
