赋能与纠偏:选秀的传播政治经济学批判

Empowerment and Rectification:Criticism on the Communication Political Economy of Talent Show

在景观社会和视觉转向的时代背景下,选秀的生产日益多元化,选秀流行的背后潜藏着深刻的传播政治经济学动因,在思想根基上是媒介景观的共建,在政治维度是推动文化繁荣的政治需求,在经济维度是消费主义与粉丝经济的驱动,在文化维度是文化工业的娱乐至死,在技术维度是技术构建“想象的共同体”。选秀不仅具有丰富艺术类型、推动文化繁荣,实现商业盈利、拉动经济增长,传递正向能量、激励自我奋斗的价值,也存在价值引导偏颇、撕裂社会共识,放任流量失序、激化社会矛盾,把控身体规训、加剧审美异化,制造即时狂欢、文化内涵缺失的问题。选秀的出路在于创新选秀模式、加强创意传播,减少人为干预、注重人文关怀,脱离审美规训、营造多元审美,推动艺术与传播的创造性结合。

Under the background of the era of landscape society and visual turn, the production of talent shows is increasingly diversified, and behind the popularity of talent shows, there is a profound reason for the spread of political economy.The talent show not only enriches art types and promotes cultural prosperity, but there are also problems such as biased value guidance, tearing social consensus, letting flow out of order, intensifying social conflicts, controlling physical discipline, intensifying aesthetic alienation, creating instant carnival and lack of cultural connotation.The way out for the talent show is to innovate the talent show mode, strengthen creative communication, reduce human intervention, pay attention to humanistic care, break away from aesthetic discipline, create diversified aesthetics, and promote the creative combination of art and communication.