社区居民“三感”视角下的乡村旅游发展效果评价研究

On the Evaluation of Rural Tourism Development Effect from the Perspective of the Three Senses of the Community Residents

以社区居民获得感、安全感、幸福感作为测量乡村旅游发展效果评价的核心指标,开发和编制“三感”调查问卷,从“三感”感知效果和“三感”关系验证两方面对西递、宏村乡村旅游发展效果进行评价研究。研究表明,两地居民“三感”整体得分较高,乡村旅游发展效果良好,且“获得感>幸福感>安全感”;“三感”具有较好的内在关系,获得感是安全感和幸福感的基础,幸福感是获得感和安全感的终极表现,安全感在获得感与幸福感的关系中扮演了部分中介作用。

Taking residents’ senses of gain,security and happiness as the core indicators to measure development effect of rural tourism,this paper develop,and compile,the “three senses” questionnaire,and evaluate,the development effect of rural tourism in Xidi and Hongcun,two ancient villages in the south of East China’s Anhui Province,from the two aspects of “three senses” perception effect and “three senses” relationship verification.The research shows that the overall score of “three senses” of residents in the two places is high,the development effect of rural tourism is good,and “sense of gain > sense of happiness > sense of security”;the “three senses” are,to a large extent,interconnected.The sense of gain is the basis of the senses of security and happiness.The sense of happiness is the ultimate expression of the senses of gain and security.The sense of security plays an intermediary role in the relationship between the senses of gain and happiness.