中华民族共同体意识视域下旅游文化的动漫化传承发展研究

Research on the Animation Inheritance and Development of Tourism Culture from the Perspective of a Sense of Community for the Chinese Nation

中华民族共同体是新时期新阶段实现伟大复兴中国梦的精神源泉。中华民族共同体意识为旅游文化的动漫化赋予了新思想、新观念。当前旅游文化动漫化传承发展取得了一些成效,但还存在原创性不足、目标定位不明确、缺少高品质的衍生品以及社会氛围与文化理念等问题。为此,中华民族共同体意识视域下应着重从加强原创产品开发,挖掘旅游文化动漫之“源”;打造民族特色动漫产品,树立旅游文化动漫品牌之“魂”;积极培育动漫文化氛围,拓展旅游文化多层次消费;以数字技术融入动漫,创新旅游文化新业态新模式;完善政策保障机制,在面向国际化动漫发展之路等方面开拓新路径。

This paper shows that,as an important spiritual wealth of the Chinese nation,tourism culture can play an important role in maintaining the diversity of the Chinese nation,highlighting cultures with ethnic regional characteristics,enhancing people’s confidence in national culture,leading the further development of national culture,and inheriting and spreading national culture.With the development of information technology,more and more ways of communicating tourism culture have emerged and as a part of this,the medium of animation has been attracted the attention of people with its own advantages and characteristics.Tourism culture and animation seem to be perfectly compatible,results indicate.To show the connotation and characteristics of tourism culture in the form of animated film,and integrate traditional national culture into the design and application of animated cartoons,can potentially give a substantial boost to the domestic animation market,and also highlight the considerable significance of the inheritance and development of tourism culture in the form of animation.In recent years,many attempts have been made to protect the legacy and traditions of Tourism culture in the form of animation,achieving some results.However,in the process of animation inheritance,we also have been faced with such problems as single original animation products,a lack of cultural connotation,homogenization of forms,a lack of high-quality derivatives,and unclear positioning,which cannot meet current consumer demand for spiritual and mental tourism experiences.Therefore,from the perspective of the Chinese national community,we should earnestly summarize the achievements and weaknesses of the inheritance and development of tourism culture in the way of animated cartoons,learn from the advanced experience of developed countries,come up with new and marketable ideas,become more aware of potential dangers,and take multiple measures to promote the animation inheritance and development of tourism culture:First,strengthen the development of original products and tap the“source”of tourism cultural animation.Second,create animation products with national characteristics and establish the“soul”of tourism cultural animation brands.Third,actively cultivate an animation cultural atmosphere and expand the multi-level consumption of tourism culture.Fourth,integrate digital technology into animation,and invent new forms and models of tourism culture.Fifth,improve the policy guarantee and take the road of international animation development.From the study results it may be stated that concerning Chinese national community consciousness,the animation inheritance and development of tourism culture should have a broader vision and new developmental concepts.We should hereby firmly rely on local culture,fully tap national culture in tourism elements,make full use of modern animation techniques and other advanced information technologies in order to build and improve the animation industry of tourism culture,and promote the further development of tourism culture.We call for a real Chinese tourism culture animation image to be born from local cultures,and always respect,advocate and spread the core cultural values of the Chinese nation,taking the passing on a cultural spirit as the common mission for the different animation forms.