旅游亚文化群体的地方依恋测度与影响因子分析——以阿拉善沙漠越野e族英雄会为例

Measurement of place attachment for tourism subculture groups-A case ofthe Desert Cross-Country E-Clan Hero Association in Alxa

以阿拉善沙漠越野e族英雄会为例,以地方满意度为前置变量、旅游体验为中介变量建构地方依恋测度模型,运用结构方程和地理探测器研究旅游亚文化群体的地方依恋测度及其影响因子。结果表明:1)旅游亚文化群体的旅游体验在普通游客和越野爱好者的地方满意度对地方依恋的影响中起部分中介作用,在越野发烧友的地方满意度对地方依赖影响中起完全中介作用,对地方认同影响中起部分中介作用。2)旅游亚文化群体的地方依赖显著正向影响地方认同。3)旅游亚文化群体地方依恋的影响因子具有综合性特征,两个因子交互后对旅游亚文化群体的地方依恋解释力均有显著提升,越野爱好程度越深的群体越注重英雄会的独特性与唯一性。因此,在旅游开发管理中应该增加体验项目并注重保持英雄会的独特性与原真性。

Taking the Cross-Country E-Clan Hero Association in Alxa as an example,with place satisfaction as the pre variable and tourism experience as the intermediary variable,the place attachment measurement model was constructed by using structural equation and geographical detector to measure the local attachment of the tourism subculture groups and analyze the influencing factors.The results show that:1)The tourism experience of tourism subculture groups plays a partial mediating role in the impact of local satisfaction of ordinary tourists and cross-country hobbies on place attachment,a complete mediating role in the impact of place satisfaction of cross-country enthusiasts on place dependence,and a partial mediating role in the impact of place satisfaction of cross-country enthusiasts on place identity.2)The place dependence of tourism subculture groups has a significant positive impact on place identity.3)The factors that influence the place attachment of tourism subculture groups have comprehensive characteristics.After the interaction of the two factors,the explanatory power has been significantly improved.The deeper the groups like Hero Association,the more they pay attention to the uniqueness of it.Therefore,in the tourism development and management,we should add experience items and maintain the uniqueness and authenticity of the Hero Association.