双碳背景下城镇居民低碳消费行为及其影响因素研究——来自浙江省的调查数据

Urban resident’s low carbon consumption behaviors and the influencing factors under the dual carbon background in Zhejiang province

全球气候变化是当今世界面临的巨大挑战之一。然而,相对于生产侧驱动,需求侧驱动的居民消费也是应对气候变化的一个重要角度。因此,文中基于价值观-信念-规范理论、计划行为理论等,建立低碳消费行为影响因素的理论模型,对浙江省城镇居民家庭户进行问卷调查,运用结构方程模型进行假设检验。研究发现:低碳消费行为意愿与行为之间存在显著差异,意愿能够显著推动行为实施;个体应加快树立积极环境价值观、低碳消费态度和情感,加强培养个人规范,营造全民低碳消费社会氛围,以提高低碳消费行为意愿;通过政府“有形之手”,建立相关政策法规弥补“市场失灵”,以硬约束提升低碳消费行为意愿;中介效应检验表明,环境价值观和低碳消费情感也会通过态度影响意愿。据此,文章为实现“双碳”目标的政策制定提供借鉴。

Today,global climate change is one of the most serious challenges.However,in contrast to the production-side drive,the demand-side-driven household consumption is also an important angle to address climate change.Therefore,based on the theory of value-belief-norm and the planned behavior theory,this study constructed a theoretical model that affects residents’low-carbon consumption behavior.A questionnaire survey on urban households in Zhejiang province was conducted,and structural equation model was used to test the hypothesis.The study found that there is a significant difference between the willingness and behavior of low-carbon consumption behavior,and willingness can significantly promote the implementation of behavior.People should accelerately establish positive environmental values,low-carbon consumption attitudes and sentiment,strengthen the cultivation of personal norms,and create a low-carbon consumption social atmosphere,so as to improve the people’s willingness to consume low-carbon consumption.Through the government’s visible hand,relevant policies and regulations should be established to make up for market failure,and to improve the willingness of low-carbon consumption behavior by hard constraints.The mediation effect test shows that environmental values and low-carbon consumption sentiment also affect the willingness by the attitude.Accordingly,this study provides certain policy reference for the realization of the dual carbon goal and the high-quality economic development.