融合媒体交互包装的应用探究

Research on the Application of Integrated Media Interactive Packaging

文章提出了数据视频时码帧同步的方案,通过时码将数据与视频关键帧绑定,进而在用户终端进行同步显示,同时通过PIP技术以及节目后台相关的SDK接口,实现交互包装的融合节目落地应用。经过详细方案的论证以及实际的节目落地应用,融合媒体的交互包装对于用户黏性的提升和留存时长以及商业化助力都有非常积极的作用。

This paper proposes a scheme of data video time code frame synchronization,which binds data and video key frames through time codes,and then displays them synchronously at user terminals.At the same time,it realizes the integrated program landing application of interactive packaging through PIP technology and SDK interfaces related to the program background.After detailed scheme demonstration and actual program landing application,the interactive packaging of integrated media has a very positive effect on the improvement of user stickiness,retention time and commercialization.