文旅融合视角下的绵阳非遗技艺研学旅行研究

Research on study tour of intangible cultural heritage techniques in Mianyang from the perspective of integration of culture and tourism

近年来国家大力推动研学旅行的发展,研学旅行市场逐渐走向繁荣。文章通过实地访谈、网络调研、问卷调查等方式,对绵阳市研学旅行发展现状进行梳理总结,针对其中存在的两类问题,从非物质文化遗产开发利用的角度,提出具有地方文化特色、以非遗技艺为主题的研学旅行产品开发价值及开发策略。

With the country’s vigorous promotion in recent years,the market of study tours has witnessed unprecedented prosperity.Through field interview,network research and questionnaire survey,this paper identifies the development status of study tours in Mianyang city.In view of the existing two types of problems,from the perspective of the development and utilization of intangible cultural heritage,it proposes the development values and strategies of study tour products with local cultural characteristics and the theme of intangible cultural heritage techniques.