浅析“国潮风”在品牌包装设计中的应用

Application of“China-Fashion Wind”in Brand Packaging Design

品牌包装设计是现代经济文化产业发展的核心,是中国传统文化在现代大众文化中传播和传承的重要载体。通过对现代生活社会中人们的消费观念和情感诉求的分析,本文从图形、色彩以及文字等方面探讨了中国传统文化与时代潮流风格的结合,研究中国传统元素在当今品牌包装设计中的应用。

Brand packaging design is the core of the development of modern economic and cultural industry,and is an important carrier for the dissemination and inheritance of Chinese traditional culture in modern mass culture.Through the analysis of people’s consumption concept and emotional appeal in modern society,this paper discusses the combination of Chinese traditional culture and the trend style of The Times from the aspects of graphics,color and text,and studies the application of Chinese traditional elements in today’s brand packaging design.