“吴起糜粘画”民间工艺融合文旅产品的设计传承与创新

The Design Inheritance and Innovation of the“Wuqi Mi Sticky Painting”Folk Craft Integration Cultural Tourism Products

“吴起糜粘画”作为我国优秀的非物质传统文化,不仅展现了陕西民俗的地域性特点,还集中体现了民间工艺的博大精深。以“吴起糜粘画”民间工艺为研究背景,阐述了“吴起糜粘画”在现代文旅产业中的价值;从表现形式、开发类型、应用模式提出了“吴起糜粘画”民间工艺融合文旅产品的设计传承方案;结合当前文旅产品的销售需求,提出了“吴起糜粘画”元素文旅产品的设计创新策略,以期通过研究有效推动“吴起糜粘画”传播,丰富陕西文旅产品特色,为保护民间非遗文化开辟新的思路。

As an excellent intangible traditional culture in China,the“Wuqi Mi Clay Painting”not only shows the regional characteristics of Shaanxi folk customs,but also focuses on the broad and profound folk arts and crafts.Based on the research background of the folk craft of the“Wuqi Mi Sticky Painting”,this paper expounds the value of the“Wuqi Mi Sticky Painting”in the modern culture and tourism industry;From the form of expression,development type and application mode,this paper puts forward the design and inheritance scheme of“Wuqi Mi Tu Painting”folk craft and cultural tourism products;Based on the current sales demand of cultural and tourism products,this paper puts forward the design innovation strategy of cultural and tourism products with elements of“Wuqi Mi Sticky Painting”,with a view to effectively promoting the dissemination of“Wuqi Mi Sticky Painting”through research,enriching the characteristics of Shaanxi cultural and tourism products,and opening up new ideas for the protection of folk intangible cultural heritage.