现代商业插画在博物馆文创设计中的创新应用

Innovative Application of Modern Commercial Illustration in Museum Cultural and Creative Design

近年来,各地博物馆文创设计蓬勃发展。现代商业插画因其美观性、独特性、多元性等特点,在文化创意设计中,被越来越广泛地应用于产品主视觉、包装、海报、图标等领域。基于此,本文就现代商业插画在博物馆文创设计中的创新应用展开探讨,以现代插画平面设计语言为基础,以设计创意转化为手段,通过对博物馆文化资源中的符号元素进行提取和再设计,从造型、色彩、纹样等层面进行创意设计,将现代商业插画纳入到博物馆文创产品设计应用中,使插画这一表型形态成为连接着古代文化与现代审美的桥梁,以期能够促进博物馆文创业的良好发展。

In recent years,cultural and creative design of museums around the world has flourished.Modern commercial illustration is more and more widely used in the fields of product main vision,packaging,posters,icons and other fields in cultural creative design due to its aesthetic,unique,diverse and other characteristics.Based on this,this paper discusses the innovative application of modern commercial illustration in the cultural and creative design of museums.Based on the modern graphic design language and by means of transforming design creativity into application,this paper discusses the creative design of modern commercial illustration in the aspects of shape,color,pattern,etc.through the extraction and redesign of symbolic elements in the cultural resources of museums,and integrates modern commercial illustration into the design and application of cultural and creative products of museums,Make illustration,a phenotypic form,a bridge connecting ancient culture and modern aesthetics,in order to promote the good development of museum cultural entrepreneurship.