土特产包装设计与地域文化融合运用策略分析

Analysis on the Strategy of Integration of Local Product Packaging Design and Regional Culture

土特产与当地文化、自然环境等密切相关,进行包装设计时,合理融入地域文化元素,兼顾实用性和功能性,不仅能够传承和弘扬当地文化,也有利于提升产品价值,带动区域经济发展,这对推动现代化建设具有积极意义。进行包装设计时,要从材料、工艺、人文情感等入手,创新设计造型和结构,才能够有效提升产品吸引力,获取消费者的认同感。

Local specialties are closely related to local culture and natural environment.When packaging design is carried out,regional cultural elements should be properly integrated with practicality and functionality,which can not only inherit and carry forward local culture,but also help to enhance product value and drive regional economic development,which is of positive significance for promoting modernization.When packaging design is carried out,it is necessary to start with materials,technology,human feelings,etc.,and innovate the design shape and structure,so as to effectively enhance the product attraction and obtain the consumer’s sense of identity.