当代英国舞蹈节事活动的传播视野

Communication Vision of Contemporary British Dance Festivals

艺术节事活动作为具有标志性的节日类型,对艺术自身传播与文化内涵传播具有显效的宣导作用。当代英国舞蹈艺术节事活动在创意行为的驱动中建构深层的艺术话语与文化形象,使其呈现具有当代审美的艺术共情力。以创意的综合化传播朝向、沉浸式的传播感知为突显视野的当代英国舞蹈艺术节事活动展现了自身外在品质与内在品味。文章以当代英国舞蹈节事活动为出发点,结合英国舞蹈团作品及国际舞蹈节的案例对其传播进行细化剖析,在分析英国舞蹈节事活动内外在要素的同时,也为当代中国舞蹈艺术节事活动的传播提供可行性参照。

As a symbolic festival type, art festival activities play an effective role in promoting the spread of art itself and its cultural connotation. The contemporary British dance art festival activities have constructed a deep artistic discourse and cultural image driven by creative behaviors, making it show artistic empathy with contemporary aesthetics. The contemporary British dance art festival activities, with their creative and comprehensive communication orientation and immersive communication perception as the highlight, show the external quality and internal taste. This paper takes the contemporary British art festivals as the starting point, combines the works of British dance troupes and international dance festivals and other cases to expound their communication, and analyzes the internal and external elements of British dance festivals, so as to provide a feasible reference for the communication of contemporary Chinese dance art festivals.