少数民族地区生态茶园旅游价值评价研究

Study on the Evaluation of the Tourism Value of Ecological Tea Garden in Ethnic Minority Areas

【目的】为少数民族地区生态茶园旅游的可持续发展提供科学依据和参考,促进少数民族地区经济发展,推进巩固拓展脱贫攻坚成果同乡村振兴有效衔接,助力中国美丽乡村建设。【方法】以三江侗族自治县布央茶园为研究对象,采用层次分析法(AHP法)构建少数民族地区生态茶园旅游价值评价指标体系及计算各层指标权重,然后通过旅游价值评价模型进行等级评价。【结果】结果表明:人文和自然资源对少数民族地区生态茶园旅游的影响最大,而区位条件、生态保护条件影响较小;总体评价等级为良好,旅游价值发展潜力巨大;生态环境保护条件、基础设施、服务人才有待完善提高。【建议】提出互联网+宣传品牌形象、完善基础设施和服务体系、突出民族生态特色打造多元化产品、生态保护优先原则的创新发展策略。

【Objective】It provides a scientific basis and reference for the sustainable development of ecological tea garclen tourism in ethnic minority areas,accelerates the economic development of ethnic minority areas,promotes the consolidation and expansion of the effective linkage betneen poverty alleviation achievements and rural revitalization,and helps the construction of beautiful villages in China.【Method】Taking Buyang Tea Garden in Sanjiang Dong Autonomons County as the research object,the Analytic Hierarchy Process(AHP)was used to construct the evaluation index system of ecological tea garden tourism value in ethnic minority areas and calculate the index weight of each layer,and then the grade evaluation was carried out through the tourism value evaluation model.【Result】The results show that humanities and natural resources have the greatest impact on ecological tea garden tourism in ethnic minority areas,while location conditions and ecological protection conditions have less impact.The overall evaluation grade is good,and the tourism value development potential is huge.The ecological environment protection conditions,infrastructure,service personnel should be improved.【Suggestion】The innovative development strategy of Internet+publicity of brand image,improvement of infrastructure and service system,diversification of products by highlighting national ecological characteristics and the principle of ecological protection priority is put forward.