基于情感分析的档案文化传播影响力研究——以《如果国宝会说话》为分析对象

Research on the Influence of Archival Culture Dissemination Based on Sentiment Analysis:A Case Study of Every Treasure Tells a Story

档案文化是社会文化的重要组成部分,对提升文化自信具有重要价值。而纪录片作为档案文化传播的重要媒介,为提升传播影响力、增强文化自信以及讲好中国故事提供了新路径。本文以《如果国宝会说话》为分析对象,利用Python爬取用户评论数据,通过对其进行情感分析和主题挖掘得出以下结论:档案文化传播影响力的提升得力于传播渠道的广泛性;档案文化传播影响力的提升熔铸于传播内容的独特性;档案文化传播影响力的提升根植于公众需求的多元性。这为扩大档案文化传播影响力提供了新思路,具有重要的启示和借鉴价值。

Archival culture is an important part of social culture and has great value for enhancing cultural selfconfidence.Documentary,as an important medium for the dissemination of archival culture,provides a new path for improving the influence of dissemination,enhancing cultural self-confidence,and telling Chinese stories well.This paper takes the documentary Every Treasure Tells a Story as the analysis object,uses Python to get comment data,and draws the following conclusions through sentiment analysis and theme mining:the communication channels of archival culture should be extensive;the content of archival culture communication must be unique;and the social needs of archival culture have shown diversity.It provides a new idea for expanding the influence of archival culture dissemination,and has important enlightenment and reference value.